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Customer retention - a practical guide

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use email marketing contact and reactivate your lapsed customers Develop your customer loyalty scheme Use content marketing to boost customer loyalty Develop your referral strategy Define your primary objective Define implemebt your contact strategy to each segment Create customer value proposition for eacg segment Calculate a budget allowance per customer Calculate your churn rate Increase their average spend Research your customers, and divide them into segments Work out their lifetime value to the business Find out their current and future needs