Ideally you should have a profile of each customer type/segment
- A consumer profile.
- A business customer profile.
How do you indentify your best clients?
Your best customers are the 20% segment that delivers 80% of your profits.
An ideal customer is typically a combination of the following:
- Highly profitable
- Unlikely to move to a competitor
- Has considerable lifetime value
- Requires minimal looking after
- Is happy to recommend you to friends