Consider the following before you start to plan your customer loyalty strategy:
Your No.1 priority must therefore be to keep in touch and delivering continuous added value to your customer base.
Clients are increasingly value conscious so you need to make each of them feel that you are providing them with a valuable service all year-round. Do this and they're much more likely to remain loyal to you.
Customer service and regular, valuable marketing communication needs to be a major part of your competitor advantage.
Put together a plan on how you can keep in touch with as many of your clients as possible, as often as possible. Maintaining a dialogue using email or social media isn’t time consuming - and is almost always cost effective. Position yourself as a trusted advisor.
Focus on making your customer base your most valuable asset and your business will grow at the expense of your competition.
Your action plan
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