Allocating time, energy and budget to lead nurturing will deliver a considerable return. Here are just some of the reasons why:
- The more you interact with a potential client, the more likely they are to buy from you. Success comes from being patient and persistent. Almost two-thirds (63%) of people requesting information will not buy for at least three months, and 20% will take more than 12 months to make a purchase*.
- Your sales team naturally becomes more productive and effective when working with sales-ready leads.
- Nurtured new customers buy more, more quickly, more often, for longer.
- Companies with a lead development programme may face little or no competition for this new business. This diagram shows you that it doesn’t take much to build up 10 or more ‘touches’ with a prospect.
Most businesses still don’t have a marketing-led lead nurturing programme. If this is you, then imagine how profitable you could be if you did. Why not use these email marketing, content marketing and social media sections to help develop your strategy.