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Why video is now a ‘must have’ on your website

If you check your bounce rate on Google Analytics you’re likely to see a figure over 50%. Although this is typical for the broker industry it still means that more than half of your visitors are leaving (bouncing away from) your website after just a glance at your homepage.

Getting potential customers to your website is hard enough without losing a large proportion of them at this early stage of the sales process.

So how do you stop this? How do you grab and hold their attention so that you can show them how you can help and then convince them to contact you?

The answer is to use an engaging introductory video.

Videos act as powerful sales tools because people prefer to look and listen so that everything is explained before they pick up the phone.

10 valuable reasons to use video on your website

  1. They keep visitors actively engaged on your website for longer.
  2. They help to build a relationship with these potential clients.
  3. They can be used to introduce your team and help to give your business a likeable personality. People like to buy from people they know.
  4. They can help to position you as an expert. People prefer to buy from experts.
  5. They are quick at delivering your message and great at explaining any complexities.
  6. Search engines love video, so your Google page rank should improve - especially if you add one or two targeted keywords in the video title, tags and description.
  7. They extend your reach if you add your video to social media.
  8. They can support your email marketing objectives.
  9. A good video will differentiate you from your competition.
  10. They make your business more memorable, which should help to encourage more prospects to return to your site.

Have a look at our guide to video marketing, below, to learn more about this.

Video marketing: your step-by-step guide

Getting potential customers to your website is hard enough without losing the majority within seconds of them arriving on your site. So how do you stop this? How do you grab and hold their attention so that you can show them how you can help and then convince them to contact you?

The answer is to use an engaging video.


(Note: all boxes are clickable - to continue)




Video Marketing Maintain your presence on YouTube Analyse, feedback and learn lessons Consider using YouTube ads Promote/support your video marketing Optimise your video so that it can be found by your audience Legal and code of practice checks The shoot/production Filming/editing/lighting/music tips Do you require a narrator Decide on the production quality Choose/brief your video production agency Add the ideal thumbnail image Agree your production schedule Ask for a budget breakdown Decide on the tone of voice Scripting and storyboarding Choose/brief your creative team Add conversion elements Landing page Mandatories Focus on the call to action Plan the video content Increase the time spent watching What's the core message Video length Set up an account on YouTube Build  your subscriber list Agree your distribution strategy (YouTube) Mobile marketing Consider buying ads (on YouTube) Video to support your presentation Online promotional video Exhibitions/trade fair promotional video Agree what type of video is most appropriate Define their needs and wants Define your taregt audience Agree the key timing/delivery dates Agree your budget Define your objectives Set KPIs/other campaign metrics Do your keyword research Review customer buying behaviour Do your research Where and how do you plan to use video?